Real Estate Post Card Marketing; Million Dollar Mailings
by: Lanard Perry
Real Estate Post Card Marketing is an underutilized
real estate marketing strategy known by many, but used
by few. The test? How many agents do you know market
real estate with postcards. Not many - that's what I
thought!
Yet, those that do maintain high visibility with their
prospects. From useful tips to delicious recipes,
customized real estate marketing post cards can leave
positive and lasting impressions about you and your
services at affordable prices.
I like marketing real estate with post cards for
several reasons:
They're inexpensive - you can cast a wide net and
reach a lot of people for a little of nothing. And as
you know, or will soon learn, repeat contact with
prospects is key to identity branding.
You want buyers and sellers to think of you when
they're ready to make a real estate transaction; which
you can accomplish easier when you have repeated
contacts with them. A series of real estate marketing
post cards will do that for you.
They're easy to set into motion - it takes little time
to reach hundreds to thousands of prospects via real
estate post card marketing.
Here's a great way to use them. Chose a neighborhood
to farm; condos, high end homes, country estates, move
up homes, or whatever.
Then, mail them post cards on a routinely scheduled
basis. Perhaps it's once a month, with special
emphasis on holidays. Or maybe it's every other month.
However frequent it is it your post cards should be
interesting enough that your prospects look forward to
receiving them, but not so often that they are
annoying.
Fortunately, you don't have to spend time or energy
designing and printing your own post cards. There are
several companies that produce impressive Real Estate
Postcards; ready for addressing and mailing. They're
cute, charming and make me smile.
Even if you're a do it yourself type and like the idea
of owning a software program to design your own you
can't go wrong with ready made ones.
As a real estate you need to generate leads; buyers
for listings and sellers wanting to list their
properties. You should also be taking advantage of
every opportunity to brand yourself. With real estate
post card marketing you can:
use your real estate marketing post cards like an
extension of your Business Cards. You could also
include your real-world address, phone number, and
website address if you're comfortable with that. The
key is to include information that makes it easy for
someone to get in touch with you.
use your real estate marketing post cards to Announce
New Listings. For example, announce your $2 million
dollar listing to a $750,000.00 neighborhood. Heck, it
doesn't even have to be your listing, and you can
still implement this idea.
Here's what I mean! Select 4-5 one million dollar
homes you'd like to sell, which can be any body's
listings in any agency. Get to know them like they're
your own listings.
Then, select a neighborhood, or neighborhoods, of
200-500 homes where the values are $500,000.00, or so.
More or less is okay, but the idea is to seleect
homes that are several hundred thousand dollars or
more less in value. The idea won't work if there's
only a $20,000.00 difference.
Select a a series of real estate post cards to send to
the owners in the targeted neighborhood(s). A series
of letters will work, but you can make a bigger and
more lasting impression with postcards.
Check out some Real Estate Postcards and you'll see
what I mean. The post cards should appeal to their
desire to "move up" into larger and/or more expensive
homes.
Send a post card once a month.
Then, get ready for some business. You'll get
potential buyers interested in what you've got to sell
that will also be prospects for new listings. Can you
see getting sales this way? How about listings?
When you use this strategy you'll begin to create
relationships with people that'll translate to sales
and listing, and reap the benefits of your efforts
over and over.
A real estate post card marketing campaign will enable
you to frequently and inexpensively market Real Estate
Postcards to the masses, and as you know the more
frequent your contacts with prospects the better your
results will be.
